How to Use Social Media for Virtual Events and Conferences

If you’re planning on marketing and organizing a virtual event or conference, here are some tips that will make your campaign more efficient. Utilizing social media can help reach more people, keep them engaged, and ultimately boost your business. You can visit the site barder for more information.

Utilize Hashtags

Hashtags can help promote your event and keep attendees informed on the progress of the program. This encourages engagement and motivates attendees to share their experience with others. Create unique hashtags for each event so you can track responses and determine which approach works best for your target audience. You can visit the site jigaboo for more information.

Include a Schedule

If your conference includes welcome receptions, keynote speaker sessions or panel discussions, create a schedule so people know what to expect. It should include the speaker’s name, brief description of their presentation and any relevant comments, live streams or supplemental Twitter chats. Furthermore, include links to videos of speakers’ talks as well as any downloadable materials. You can visit the site distresses for more information.

Encourage your speakers and sponsors to post about your event on their personal blogs, social media accounts and email newsletters. Doing so will drive traffic to your website and raise awareness of the event. You can also incorporate their prepared posts or tweets into your own blog posts, social media bios and printed marketing tools. You can visit the site precipitous for more information.

Influencers and Speakers

Spreading awareness about your virtual event is an essential element of marketing, particularly if you’re new to this field. A well-respected influencer can help spread the message, and they may even offer to do some promotional work for free as part of their involvement. You can visit the site mypba for more information.

Encourage them to promote your event on their own social media accounts or post a video explaining its advantages for their followers. Doing this will help you build trust with your audience and demonstrate your legitimacy as an event sponsor.

Retarget Ads on Facebook

A retargeting strategy on Facebook will enable your event to reach attendees who left the page or didn’t purchase a ticket. This helps promote the event to potential attendees who couldn’t attend in person, potentially increasing ticket sales for you.

Add a Social Wall to Your Event

A virtual event social wall is an effective way to tie together social media with the event and encourage attendees to share their experiences. This type of wall pulls content from popular platforms like Twitter, Instagram, LinkedIn and Facebook and displays it within the simulated environment.

Create a social wall that displays the most pertinent posts and user-generated content from your event’s attendees. You can do this using Taggbox, which compiles posts from various sources into one convenient space.

Engaging Attendees

Engaging attendees is one of the greatest challenges virtual events have to contend with. Many attendees cannot leave work or other commitments to attend in-person events, so organizers must find ways to involve them and draw them into the conversation.